September 2020 sees the launch of a new national adoption recruitment campaign, #YOUCANADOPT. The aim of the campaign is to break down common myths around adoption, ensure people feel eligible and capable to adopt, and ultimately to increase the number of possible parents registering their interest in adoption.

#YOUCANADOPT is looking to ensure that people have the correct information about adoption and do not rule themselves out based on false beliefs and assumptions such as the idea that single people, older people or people in same sex relationships are not eligible to adopt.

Among the stars of the campaign are Adoption Focus adopters Tom and Jamie and their sons. They took the time to be interviewed for this lovely video segment, talking about their adoption experiences and how it was much less difficult to navigate than they had expected.

#YOUCANADOPT launches as the number of adoptions in England has fallen by a third in the past four years and is particularly important right now, in the context of coronavirus, to inform potential adopters know that there are still children who need to be adopted and are looking for their new family.

The #YOUCANADOPT initiative is being delivered in a collaboration between Adoption Focus, other Voluntary Adoption Agencies and Regional Adoption Agencies, supported by the Department for Education. Look out for more on this campaign on Adoption Focus’ social media over the coming weeks.

Adoption Facts and statistics 2020

Recent research has shown the need for accurate information to be made available to the public. Findings from a survey this year include:

• 61% of respondents said they knew nothing or not very much about adoption
• 31% didn’t believe they were eligible to adopt
• 40% didn’t know if they were eligible to adopt
• 26% of respondents incorrectly thought that that someone over the age of 50 is not eligible to adopt
• 78% agreed that adoption is a positive thing
• 26% didn’t know that LGBTQ+ people are eligible to adopt
• 29% didn’t know that single people are eligible to adopt

If you're not sure if you're eligible to adopt just get in touch with us for a confidential conversation. You can also take a look at some of the criteria we consider here:


Can I adopt?