A campaign run by Brandnation and Adoption Focus to highlight the increasing length of time children wait to be adopted has won a major PR award. 'The Long Wait' won the award for Not For Profit Campaign Of The Year at The PRmoment Awards - North.
Adoption Focus and integrated creative marketing and communications agency Brandnation, who created this campaign, were presented with the award at a ceremony at Manchester Hall on 30th April.
Jo Lee, Director of Business Development at Adoption Focus - pictured below with Jeremy Page, Global Brand and Strategy Director at Brandnation - said:
"We're thrilled that 'The Long Wait' has been recognised at the PRmoment Awards. The campaign conveys a powerful and vital message about the current crisis in adoption, that across the country more and more children are waiting for adoptive families, but fewer people are coming forward to adopt. Huge congratulations and many thanks to everyone involved in the success of 'The Long Wait', including colleagues at Adoption Focus, and the amazing team at Brandnation for their creative vision."
The central component of 'The Long Wait' is a short film which uses AI technology to age children by 18 months to illustrate the average time it takes to find an adoptive family for a child. It brings the experience of waiting children into sharp focus, asking one profound question: How long is too long to wait? At the same time, this campaign addresses a persistent belief that adoption is a long, difficult, and invasive process, with many potential adopters held back by self-doubt and uncertainty.
You can find more information about 'The Long Wait' here.
New adopters are still urgently needed for children waiting for new families. If you'd like to find out more information about adopting, please use the contact form below.